Nursing and human resources must work together seamlessly






Master of Science in Health Care Policy and Administration

Director of Recruitment

Employment Manager for a catastrophic care hospital

RECRUITMENT & RETENTION STRATEGIES
                   SEMINAR OUTLINE


8:00 am REGISTRATION
8:30-8:45 am OVERVIEW/IMPACT OF THE SHORTAGE
    Ø Internal Causes vs. External Causes
    Ø Replacement Costs, The “Recruitment Formula”

8:45-9:15 am RECRUITMENT AND RETENTION
    Ø Establishing Ownership: Who Is Responsible?
    Ø Building Administrative Buy-In
    Ø Creating Goals & Objectives To Meet Your Mission
    Ø Collecting The Appropriate Data For Analysis

9:15-9:45 am HINDRANCES TO RECRUITMENT
    Ø Accountability & Process Problems
    Ø Lack of the Basic Tools

10:00-11:30 am RECRUITMENT INITIATIVES
    Ø Advertising 202: Improving Results
          · Defining Target Audiences: Experience, Career                Objective, Generational
          · Create An Image!
    Ø Brochures Too: Essential Recruitment Tools You Can                Afford
          · Using In-House Resources
          · Department Profiling
    Ø Is This A Sales Job?
          · Sales Qualities, Strategies, Meetings
          · Compensation
    Ø R & R Teams That Aren’t Dysfunctional!
          · Teambuilding
          · Groups Vs. Teams
          · Evaluating Success

12:30-1:30 pm ORGANIZATIONAL CULTURE, RECRUITMENT & RETENTION
    Ø Defining Culture
    Ø Components Of Culture
       · Recruiting, Retaining & Managing The Generations
          § Generation Y, Generation X, Baby Boomers,              Matures
          § Generational Characteristics
          § Addressing Wants, Needs & Desires
          § Ads That Attract
          § Benefits That Satisfy
    Ø Humor In The Workplace
    Ø Reward & Recognition

1:30-2:45 pm RETENTION INITIATIVES: ORGANIZATIONAL & UNIT BASED
    Ø 7 Factors Influencing Retention
    Ø Leadership: A Powerful Retention Tool
          · Management vs. Leadership
          · Characteristics of A Leader
          · Exactly How Leadership Influences Retention
    Ø Motivation & Retention: Is There A Connection?
          · 2-Factor Theory of Motivation
          · Horizontal vs. Vertical Job Loading
          · Job Enrichment
          · Autonomy
          · Job Content

3:00-4:00 pm TAKING A LOOK AT OLD AND NEW STRATEGIES
    Ø Interviewing: Let’s Talk About Selection
    Ø Changing One’s Point Of View
    Ø Traditional Approaches
    Ø New, Improved Approaches


Go to Program Description
Go to this Seminar's Continuing Education Credits
She stresses effective retention as being equally as important as recruitment
Recruiting, Retaining and Managing the Generations in Healthcare
Presentations in 36 states and in St. Petersburg Russia